Minor Co-creating Events & Designing Experiences
Want to find out how to design and organise the perfect event experience? The minor in Co-creating Events & Designing Experiences will show you by combining skills and by working together with experts in related fields such as Hospitality, Logistics and Crowd Control.
Come and meet us
Choosing a minor is an important decision. That's why we will help you make your choice.
Why choose this minor?
- You will explore all relevant aspects of events, whether these are green, entertaining, innovative, commercial or generate social development
- You will learn about the impact of events on cities and countries
- You will learn how to use events as a strong strategic marketing tool empowering brands
About this minor
This minor focuses on co-creating events with a variety of stakeholders, together with students from other study programmes. Key elements and competencies are Strategy, Concept Design, Branding, City Marketing, Marketing & Media, Hospitality (including food concepts), Event Logistics and Crowd Control. A big part of this minor is setting up and organising your own event for a real-life commissioner.
This minor believes that events are a strong strategic marketing tool and that these events help in empowering their brands. Whether these events are green, entertaining, innovative, commercial or generate social development, all their relevant aspects will be explored.
Students and lecturers from all the different study programmes and domains work together in this minor, so your experience and knowledge can really make a difference!
The minor consists of two main parts:
- a theoretical part: Strategy & Design and Media, Logistics & Crowd Control, and Hospitality
- a practical part: preparing and organising your own real-life event (preparation and execution from September until December)
After this minor
Upon completion of this minor, you will have gained insight into creating awareness about process design and crowd management concepts in any kind of event, in the use of professional instruments like the experience and touchpoint model, the customer journey, value research and different imagineering tools, and into hospitality experience design and food concepts.
Practical information
When
Monday 1 September 2025 – Friday 30 January 2026
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
Examples of the teaching methods used are (guest) lectures, benchmarking assignments, usage of knowledge clips, flipping the (international) classroom, and project supervision.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
For BUas students, the application option in Osiris opens from March. When you apply in Osiris you can indicate two preferences, these can be two different minors at BUas, but you should also indicate if you prefer to take an external minor.
Please note that application will be open from 24 February to 28 March 2025 and that applicants will be accepted on a first-come, first-served basis.
- How to apply: non-BUas students
All information regarding the minors for 2025 -2026 is available on Kies op Maat. From 3 February to 16 May, the application option and thus the download of the learning agreement will be open on Kies op Maat.
The full step-by-step plan:
- Download the learning agreement on Kies op Maat. Ask your own university of applied sciences to sign the learning agreement for approval.
- Start your application via Studielink – this is possible until 27 June. Go to the Study Programmes tab and click 'add new enrolment application'. Then click at 'Educational institution' on Breda University of Applied Sciences and enter 'Minor' or 'KOM' as search term. A list of BUas KOM minors per academy will appear. Make sure you apply for the right minor. Click here to see the correct manner to start your application on Studielink. After registering in Studielink you will receive two emails: one confirming your registration with BUas and immediately afterwards an email containing the login codes for and the link to Osiris Registration from BUas. If you do not receive the second e-mail, check your spam first and otherwise send an e-mail to [email protected].
- Receive access to My Online Application. Here you can complete – and keep track of – the next steps of your application.
- Upload the signed learning agreement in My Online Application (note: the learning agreement must be signed by your own university of applied sciences and yourself before uploading it on My Online Application)
- Request ‘Proof of Paid Tuition Fee’ statement. Since you are coming to BUas temporarily for a minor, it is important that you arrange payment with your own university of applied sciences. Once you have arranged payment, you will need to provide BUas with proof by means of a ‘Proof of Paid Tuition Fee’ statement. You can request this statement via Studielink, see the step-by-step plan here. Should it not be possible to request this via Studielink, you will need to contact your university of applied sciences yourself to request this document.
Make sure you complete all steps on time, as mentioned there are deadlines for downloading the learning agreement and starting your application. Once you have made a start in My Online Application, you have until 1 September / the start of the minor at the latest to complete your steps. Please note:
- Some minors have limited numbers of places available. Students will be admitted in order of application.
- If you are a student of an institution affiliated to Kies op Maat, the rules and agreements of Kies op Maat apply. The costs of the minor will be settled between BUas and your home institution. As a student, you won’t notice anything about this.
- If you are a student from a government-funded institution that is not affiliated to Kies op Maat, we will make separate arrangements about financing the minor before the start of the minor.