In a postmodern world characterised by change and uncertainty, individuals often experience the pressure of competing and contrasting expectations. In each life domain - family, work/study, and online spaces - there is a constant expectation to appear competent. Consequently, identity tends to revolve around crafting and narrating an exciting and interesting story about oneself, one that matches or surpasses the narratives of others.
What was the goal of this research?
The proposed PhD research project aims to present an alternative theoretical perspective on the development of mental health complaints in today’s society, particularly among young professionals. The project seeks to illuminate how and why millennial workers engage in a process known as ‘work/non-work image (re)construction’ (the process by which individuals consciously and strategically create, maintain, and adjust their personal and professional identities across different domains of their lives). It aims to answer key questions about the nature and impact of this process. This research project will investigate the following questions:
How, why, and when do individual workers engage in constructing their image(s) in both work and non-work domains?
What are the relationships, if any, between the image (re)construction process and its potential positive and negative consequences?
What method was employed?
The project utilised qualitative and quantitative methods to explore these questions and develop a comprehensive understanding of the image (re)construction process.
What findings did we uncover?
The findings from this research provided insights into the intricate process of image construction in various life domains. The study revealed the psychological and social mechanisms that drove this process and its impact on mental health and wellbeing. By understanding the relationships between image (re)construction and its consequences, the research informed strategies for supporting young professionals in managing their mental health in a postmodern society.
What is the timeline of this project?
January 2020 - January 2024
Who is our main collaborating partner?
Nyenrode Business Universiteit
Interested in this project or other publications?
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