Resilience of Creative Companies
The project "VeVeCi: Strengthening the Resilience of the Creative Industry" addresses the crucial need for resilience in the face of change, particularly within the digital creative sector. The COVID-19 pandemic has underscored the importance of this entrepreneurial competence, as the creative industry plays a key role in addressing major social challenges and leveraging new technological opportunities.
What was the goal of this research?
The main goal of this research was to understand the factors that influence the growth and resilience of companies within the digital creative industry. Despite the sector's potential, many start-ups either fail quickly or remain small, with only a few achieving significant international success. The research aims to identify the reasons behind these trends and to develop strategies to support companies aiming for growth and stability.
What method was employed?
The research project, spanning two years, is divided into three phases:
- Model Development: The first phase involves adapting existing resilience models through literature review, group discussions, and in-depth interviews.
- Quantitative Study: The adapted model is then applied in a large-scale quantitative study to gather data on resilience within the sector.
- Tool Development: In the final phase, based on a literature review of successful HRM intervention methods, the project will develop tools such as self-assessment instruments, training programmes, and strategy sessions to enhance resilience.
What findings did we uncover?
The project is designed to reveal insights into why certain companies in the digital creative sector thrive while others struggle. It aims to provide a comprehensive understanding of resilience factors and to develop practical tools that can help businesses navigate challenges and foster growth. Early results from the project will inform the creation of an online benchmark tool and resilience-enhancing interventions tailored to the needs of the sector.
What is the timeline of this project?
September 2021 – August 2023
Who are our funding partners?
The research project 'VEVECI – Strengthening Resilience in the Creative Industry' is made possible by a research grant (260 thousand euros) from the NWO/SIA RAAK-mkb programme. Various companies and organizations in the sector are partners in the project.
Interested in this project or other publications?
BUas uses Pure for all research publications; the up-to-date overview of all BUas knowledge output.