Every Tuesday, you will be expected on campus for a day of education (10.00 to 18.00 hrs). These Tuesdays include interactive lectures, guest lectures, masterclasses, seminars/workshops, and learning community sessions. During the academic year, you will visit several companies. You will regularly present your results to lecturers and jointly evaluate your academic process.  

In addition to the on-campus education day, you will have about 12 hours of independent study per week, consisting of studying literature and working on assignments. You will combine this with your job in the events industry. The advantage is that you can often immediately apply the knowledge gained within your workplace. 

An experienced team of lecturers will give you insight into strategic management, corporate responsibility, stakeholder management, analysis & marketing, innovation, Experience Design, and Strategic Value Creation.  

The Master Strategic Events Management is a part-time programme for professionals in the event industry. The master’s programme lasts two years and has a total study load of 60 ECTS credits.  

To give you an idea: 1 ECTS credit is equivalent to 28 study hours. This amounts to a total of 20 hours of teaching and independent study per week. You will have classes on campus one day a week (8 hours). In addition, you will work independently on your studies for about 12 hours a week.

You study in a small-scale environment and lecturers have time and attention for your substantive questions. You can discuss study-related matters with your lecturer, and also with the programme coordinator. If you want to discuss personal matters that might affect your study progress, you can do so with our student counsellor.

All your fellow students work in the events industry. Through intensive cooperation, you strengthen each other and you can learn a lot from each other. We work together in a learning community consisting of students, event professionals, lecturers and coaches. This requires an active and substantive contribution from you as a master's student. The great thing is that you will expand your network and have the opportunity to further professionalise your work in the events industry. In fact, you will work on innovation processes that you can immediately apply in your own working environment. 

A typical week

Tuesday 

• 10.00-12.00      Learning Community session 
• 12.00-13.00      Lecture on Megatrends 
• 13.00-14.00      Lunch with second-year students   
• 14.00-15.00      Lecture on Megatrends
• 15.00-18.00      Transformative Organisations and System Thinking 

The remaining days will be dedicated to work and independent study.   

Student well-being
BUas encourages and helps you to make the most of yourself, whatever your circumstances. Maybe you have a chronic illness, are a family carer, a competitive athlete, or juggle your studies with running your own business? Our study coaches, student counsellors and student psychologists are here to help. Do you need extra support or advice? Or extra facilities? Then take a look at the options here.

Because we consider the connection with the industry important, we organise several guest lectures and company visits during your master's studies. It also happens that we go to a company or organisation where a master's student is working. 

The level of education in both forms is the same. Both the professional master's and the academic master's degrees are hard work and the number of ECTS credits is the same. Yet there are some differences. 

The biggest difference lies in the nature of research undertaken. A professional master's degree focuses mainly on practical application within the professional realm. In contrast, an academic master’s degree emphasises the cultivation of research skills, theory and knowledge development. So, are you more practice-oriented? Then a professional master’s would be a prudent choice. Conversely, if theoretical exploration appeals to you, an academic master’s would likely suit you better.