Our leisure time is a vital resource that can be used for creative and physical activity, building relationships, forging identities and developing skills. The experiences that fill our leisure time are provided by an industry which accounts for 6% of the workforce in the Netherlands. The phenomena of Leisure and Tourism are increasing in complexity and require an integrated and multidisciplinary approach. Courses of this academic master’s programme build on knowledge and expertise from various fields such as sociology, psychology, economics, management and leisure management.

Research themes
You will work on two important research themes: Experiences & Storytelling and Place-making & Events. The programme is divided into two phases. In the first phase you will take courses like Understanding Leisure and Tourism Attractions and Events, Leisure, Creativity and Space, and Experience Marketing in Leisure and Tourism. In the second phase you will work on your graduation. You will prepare for this in seminars together with other students, after which you will write your individual master's thesis.

Programme content
The programme consists of two phases. The aim of the first phase is to provide context in the form of master’s courses. In the second phase you will work on providing your own content to the field in the form of your master’s thesis. A complete overview of the curriculum, course content and learning objectives can be found in the study guide.

The programme covers 12 months and is made up of two main phases:

Phase 1 - Master's courses on leisure in a network society

All five master’s courses in this first phase will have a dynamic set-up in the sense that they are positioned within the context of leisure in a network society. The master’s courses centre on the two main current research programmes in leisure and tourism: Experiences & Storytelling and Placemaking & Events.

Leisure, Creativity and Space
This master’s course discusses recent insights into the processes of globalisation, mediafication and commercialisation and their impact on the changing role of leisure in the design of public and private places and spaces.

Understanding Leisure and Tourism Attractions and Events
Recent insights and research in the field of change management, innovation, networks, co-creation, attractions, theme parks, and ‘eventful cities’ are the key ingredients of this master’s course.

Organizing Strategy and Entrepreneurship (at Tilburg University, with reservations)Central in this course is the idea that our world is evolving in a rapid pace and that we are in direct need of a ‘transformative change’ of our society and the role of organizations. In this course the focus is on organisation strategies by taking a ‘systematic approach’ and ‘serious gaming’ as strategic instrument.

Experience Marketing in Leisure and Tourism
As marketing is a key instrument in the leisure and tourism industry, the master’s course in Experience Marketing will immerse you into the field of marketing and market research, zeroing in on the leisure and tourism industry and the experience economy. The pros and cons of various research techniques is one of the topics addressed in this course.

Analysing Leisure Interactions
You are introduced to the field of practice theories and core concepts of leisure and tourism studies. You will work in groups to study issues related to authenticity, new media or happiness.

Phase 2 - Master's thesis

To ensure a smooth progression from the course and content phase (phase 1) to the thesis phase (phase 2) you will first attend the Seminar Leisure Studies to select and elaborate a thesis topic. A structured process leads to the finalisation of your individual thesis proposal. This proposal culminates in a research thesis on a theme which has academic and societal relevance.

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