Master Imagineering
If you want to apply to this master’s programme, you should have a bachelor’s degree. Preferably a Bachelor in Business Administration in a relevant field of study, e.g. economics, marketing management, governance and public administration, industrial or other fields of design, information technology, hospitality or social & business Innovation.
Personal experience, qualities and motivation
Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative. Depending on your test results, work experience and the field of study of your first degree, an additional course may be required for admission into the programme.
Flowchart admission process
This flowchart of the admission and selection process (pdf) shows how BUas handles the applications of international students.
English language requirements
You will also be required to demonstrate sufficient results on one of these tests:
- Cambridge English Qualification*: results (B2 First, C1 Advanced or C2 Proficiency), minimum total score of 169 and minimum subscore of 169 for speaking
- IELTS*: Academic test: minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking
- TOEFL*: iBT test: minimum score of 80 internet-based, and minimum subscore of 20 for speaking
* Taken at a test centre only
- Exemptions from taking the English test
You do not need to submit English language test results if:
- you are a Dutch havo or vwo graduate
- you meet the educational requirements based on a regionally accredited US Highschool diploma, the International Baccalaureate (IB) diploma, GCE A(S) level certificates issued by AQA, Pearson, OCR or Cambridge or the European Baccalaureate certificate (English Language 1 or 2)
- the language of instruction of the secondary school or university you completed or are completing is English in a native English-speaking country (i.e. one of the following countries: Australia, Canada (Quebec excluded), Ireland, New Zealand, the United Kingdom or the United States of America)
- you have obtained a diploma that is included in the list of diplomas compiled by Nuffic and one of your exam subjects was English. Check the list of diplomas (pdf).