BUas Industry Day 2024: Quest for Talent

On 11 June, Breda University of Applied Sciences (BUas) hosted its annual Industry Day with the theme “Quest for Talent.” Each year BUas invites a selection of its industry partners to join the discussion around a relevant theme. This year, the focus was on the changing labor market, the experiential world of GenZ and the challenges this presents for our industry partners and BUas as a university of applied sciences.

  • About BUas
  • Collaboration

With about 100 attendees, we listened to keynote speeches by Marion van Happen (CEO of HeadFirst Agency), who gave insight into the current trends in the labor market, and Yoy Bergs (researcher at BUas and PhD candidate at Nyenrode Business University). Yoy gave insight into how young professionals deal with expectations from the environment, how they present themselves in everyday life towards others, and what the possible consequences of this process are.

The discussion then continued in break-out sessions based on statements and questions.