Minor Storytelling in Experience Design
In this complex world, people are searching for meaningful experiences. In the Storytelling in Experience Design minor, you will learn how to design experiences, combining the magic of stories and the power of imagination – supported by the collective creativity in our Project Factory.
Come and meet us
Choosing a minor is an important decision. That's why we will help you make your choice.
Why choose this minor?
- You believe in the magic power of stories and want to develop serious creative thinking
- You are open to approaching challenges in new ways
- You want to experiment and prototype your ideas in real life
- You want to become a member of a community of experience experts
About this minor
The power of imagination. Imagineering is a new approach to tackle challenges, it is a blend of imagination and engineering. It is all about using your imagination and engineering it, or in other words: designing the experience. You cannot do this alone. You need collective creativity to design unique experiences.
The magic of stories. The origin of Storytelling goes back 10,000s of years to the sharing of campfire stories. Via books, theatres and movies, storytelling nowadays also became part of theme parks, events, games, and media. Storytelling elements, techniques and principles can be applied to enhance live leisure experiences.
In this minor, you will learn how to design experiences, combining both. In our Project Factory, you work on several group projects for real-life clients and on developing skills of a creative expert. Examples of recent clients: museum, theatre, health organisation, municipality, city marketing organisation, nature park, destination marketing organisation, and travel organisation.
After this minor
Upon completion of this minor, you are a next level experience designer with extra knowledge about and experience in Storytelling. You will develop yourself to become a creative expert in the field of designing leisure experiences.
Practical information
When
Monday 1 September 2025 – Friday 30 January 2026
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
In the Project Factory you work on several individual and group challenges. Furthermore, you take part in masterclasses and workshops to broaden and deepen your knowledge and competencies.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
For BUas students, the application option in Osiris opens from March. When you apply in Osiris you can indicate two preferences, these can be two different minors at BUas, but you should also indicate if you prefer to take an external minor.
Please note that application will be open from 24 February to 28 March 2025 and that applicants will be accepted on a first-come, first-served basis.
- How to apply: non-BUas students
All information regarding the minors for 2025 -2026 is available on Kies op Maat. From 3 February to 16 May, the application option and thus the download of the learning agreement will be open on Kies op Maat.
The full step-by-step plan:
- Download the learning agreement on Kies op Maat. Ask your own university of applied sciences to sign the learning agreement for approval.
- Start your application via Studielink – this is possible until 27 June. Go to the Study Programmes tab and click 'add new enrolment application'. Then click at 'Educational institution' on Breda University of Applied Sciences and enter 'Minor' or 'KOM' as search term. A list of BUas KOM minors per academy will appear. Make sure you apply for the right minor. Click here to see the correct manner to start your application on Studielink. After registering in Studielink you will receive two emails: one confirming your registration with BUas and immediately afterwards an email containing the login codes for and the link to Osiris Registration from BUas. If you do not receive the second e-mail, check your spam first and otherwise send an e-mail to [email protected].
- Receive access to My Online Application. Here you can complete – and keep track of – the next steps of your application.
- Upload the signed learning agreement in My Online Application (note: the learning agreement must be signed by your own university of applied sciences and yourself before uploading it on My Online Application)
- Request ‘Proof of Paid Tuition Fee’ statement. Since you are coming to BUas temporarily for a minor, it is important that you arrange payment with your own university of applied sciences. Once you have arranged payment, you will need to provide BUas with proof by means of a ‘Proof of Paid Tuition Fee’ statement. You can request this statement via Studielink, see the step-by-step plan here. Should it not be possible to request this via Studielink, you will need to contact your university of applied sciences yourself to request this document.
Make sure you complete all steps on time, as mentioned there are deadlines for downloading the learning agreement and starting your application. Once you have made a start in My Online Application, you have until 1 September / the start of the minor at the latest to complete your steps. Please note:
- Some minors have limited numbers of places available. Students will be admitted in order of application.
- If you are a student of an institution affiliated to Kies op Maat, the rules and agreements of Kies op Maat apply. The costs of the minor will be settled between BUas and your home institution. As a student, you won’t notice anything about this.
- If you are a student from a government-funded institution that is not affiliated to Kies op Maat, we will make separate arrangements about financing the minor before the start of the minor.