Minor Digital Marketing in the Tourism Sector
Do you embrace upcoming technologies to find new ways of connecting with both new and existing customers within tourism? In the Digital Marketing in Tourism minor, you will work on the skills, strategies and mindset required to operate as a digital expert in a turbulent industry.
Why choose this minor?
- You will learn how to market experiences in today's digital world
- You will experience how to engage travellers and customers by creating great content
- You will know how to apply the latest digital trends in the tourism and leisure industry
About this minor
The tourism industry has experienced a high degree of turbulence during the past decade. In today’s fast-changing world, digital marketing, technological developments, the impact of AI, and new disruptive companies have transformed the roles and functions of traditional tourism actors.
In this minor, you will learn to apply agile, market-oriented, and digitally savvy strategies while exploring the latest technological and AI trends.
You will interact with a variety of experts in digital marketing fields such as social media, AI, conversion, UX, and analytics. You will acquire the skills, strategies, and mindset needed to become a digital expert in the tourism industry.
You will gain hands-on experience with online strategy, website development, and digital marketing channels including advertising, email marketing, affiliate marketing, social media, and influencer marketing. Additionally, you will delve into social media research, digital analytics, usability, and conversion rate optimisation.
After this minor
Upon completion of this minor, you will be able to connect marketing communication with technology, a vital skill in today’s tourism industry! You will understand data basics and visualisation, you know how to optimise websites for usability and conversion rates, and are knowledgeable about social media research techniques and their ethics.
Practical information
When
Monday 1 September 2025 – Friday 30 January 2026
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
The teaching methods vary per module and include a SCRUM project, workshops, (guest) lectures, the ‘flipped classroom’ method, and independent study.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
For BUas students, the application option in Osiris opens from March. When you apply in Osiris you can indicate two preferences, these can be two different minors at BUas, but you should also indicate if you prefer to take an external minor.
Please note that application will be open from 24 February to 28 March 2025 and that applicants will be accepted on a first-come, first-served basis.
- How to apply: non-BUas students
From 10 January, all information regarding the minors for 2025 -2026 will be available on Kies op Maat. From 3 February to 16 May, the application option and thus the download of the learning agreement will be open on Kies op Maat.
The full step-by-step plan:
- Download the learning agreement on Kies op Maat. Ask your own university of applied sciences to sign the learning agreement for approval.
- Start your application via Studielink – this is possible until 27 June. Go to the Study Programmes tab and click 'add new enrolment application'. Then click at 'Educational institution' on Breda University of Applied Sciences and enter 'Minor' or 'KOM' as search term. A list of BUas KOM minors per academy will appear. Make sure you apply for the right minor. Click here to see the correct manner to start your application on Studielink. After registering in Studielink you will receive two emails: one confirming your registration with BUas and immediately afterwards an email containing the login codes for and the link to Osiris Registration from BUas. If you do not receive the second e-mail, check your spam first and otherwise send an e-mail to [email protected].
- Receive access to My Online Application. Here you can complete – and keep track of – the next steps of your application.
- Upload the signed learning agreement in My Online Application (note: the learning agreement must be signed by your own university of applied sciences and yourself before uploading it on My Online Application)
- Request ‘Proof of Paid Tuition Fee’ statement. Since you are coming to BUas temporarily for a minor, it is important that you arrange payment with your own university of applied sciences. Once you have arranged payment, you will need to provide BUas with proof by means of a ‘Proof of Paid Tuition Fee’ statement. You can request this statement via Studielink, see the step-by-step plan here. Should it not be possible to request this via Studielink, you will need to contact your university of applied sciences yourself to request this document.
Make sure you complete all steps on time, as mentioned there are deadlines for downloading the learning agreement and starting your application. Once you have made a start in My Online Application, you have until 1 September / the start of the minor at the latest to complete your steps. Please note:
- Some minors have limited numbers of places available. Students will be admitted in order of application.
- If you are a student of an institution affiliated to Kies op Maat, the rules and agreements of Kies op Maat apply. The costs of the minor will be settled between BUas and your home institution. As a student, you won’t notice anything about this.
- If you are a student from a government-funded institution that is not affiliated to Kies op Maat, we will make separate arrangements about financing the minor before the start of the minor.