We never stop searching for new ideas
In all our domains of expertise, boundaries are constantly pushed, and our researchers and students never stop searching for new ideas and technologies that can change the world. In our high-end labs and studios, we conduct Research & Development and provide our students with a unique set of skills for life to keep up in a continuously changing world.
Our Labs & Studios
- Cradle: the next generation of digital realities
- Experience Lab: innovative methods for measuring experiences
- Motion Capturing Studio: state-of-the-art motion capturing technology for media products
- Photogrammetry Studio: custom studio to scan humans and objects in 3D
- TasteLab: new food concepts and experiences
- XR (Extended Reality) Lab: fully-fledged extended reality experiences
- XR (Extended Reality) Stage: immersive virtual production technology for real-time video content
Should you be interested in cooperation, or want more information about these facilities? Please send an email to [email protected].
Cradle
In the Cradle lab, students and researchers design and create the next generation of digital realities. The team also consists of professionals from the creative media and games industry, such as programmers, artists and designers. Projects include the integration of geodata and big data, models, and simulations with artificial intelligence, advanced game technology, motion capture suits, VR/AR, and playful interactions.
Experience Lab
The Experience Lab is a state-of-the-art experience research and design facility. It houses equipment for measuring emotions and experiences directly from the body and the brain, using psychophysiological and neuroscience techniques. Researchers, students and industry partners work together to develop innovative scientific methods for measuring experiences. The projects contribute to solving persistent industry issues such as service quality, physical environment design, staff training, and crowding.
TasteLab
The TasteLab is a physical space where students, researchers and industry partners can create new food concepts and experiences that can be tested and measured in a controlled environment. Eight cameras and wearable devices allow for monitoring, recording and measuring of consumers’ emotional responses through physiological measurements (e.g. facial expressions) in combination with consumers’ own reports of their food and beverage experience. 3D food printers in the TasteLab allow for exploration of solutions to reuse food waste and introduce sustainable alternative foods to the market.
XR Lab - Extended Reality
The XR Lab is dedicated to the research and development of Extended Reality (XR) experiences, which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Researchers, students and developers work on XR applications in fields such as entertainment, education, and healthcare, to determine the experience and impact on these fields.
XR Stage – Virtual Production
BUas is the first university of applied sciences in Europe to have a full-fledged Extended Reality (XR) stage with LED screen available for its students. The giant LED screen can display real-time content which allows actors to see what’s going on in the scene instead of green screen walls, minimising the post-production process.