Special features Leisure & Events Management
Minor in Esports Event & Media Management
This minor programme will enable Leisure & Events students to get to know this relatively new industry as insiders. The minor started in September 2019.
- Growing industry worldwide
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Esports is growing worldwide. The game industry (to which esports belongs) is the largest entertainment industry in the world. Market analyst Newzoo predicts global gaming industry revenues of $ 159.3 billion by 2020. Popular esports events are Rotterdam Games Week (Dreamhack Rotterdam), Tweakers Gaming Live, Dutch Comic Con, CampZone and Frag-o-Matic. In Europe, bachelor’s programmes in the field of esports management were already launched in Finland, France and the United Kingdom. BUas is the first education institute in the Netherlands that trains esports professionals.
- Learning community
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BUas has embedded the minor programme in a learning community in which students, knowledge institutes and companies exchange knowledge and develop new innovations. The esports industry is playing an important role as a partner in this learning community.
- Topics you will work on
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In this minor you will work on the following topics:
- Concepting and Imagineering
- Experience Design
- Event Management
- Research
- Business Modelling
- Marketing and Branding
- Media Design
- Law (related to esports)
More information on this minor can be found on the website Kies op Maat.
Performatory
Do you like to find your own way into professional life, instead of being told what to focus on in specific courses? Performatory supports your development by challenging you to learn while doing. It is a dynamic learning environment of social innovators who love to explore the unknown future. Performatory! Why not?
- Worldwide societal challenges
There is a growing need for societal change. At both the local and the global level we see increasing challenges like growing inequality, increasing poverty, pollution, and loss of biodiversity. The United Nations Sustainable Development Goals 2030 point these challenges out clearly. And, of course, there are already thousands of initiatives worldwide contributing to address these by creating new alliances between people, organisations, cities and countries. The world needs more, and fast. The world needs you if you dare to address these challenges anew.
- Social Innovation
Within Performatory, you can step into the three-year Social Innovation specialisation programme offering you the chance to ‘become social innovator’ yourself, connected to your field of interest.
You can do so both inside and outside the field of leisure such as sports, theatres, museums and festivals as well for care institutions, not-for-profit organisations, governments and businesses (like social enterprises). You will mostly work at the interface of several sectors.
Your insights can be used to create support base among all involved: residents, businesses and organisations, respecting everybody knowledge and skills that to finding a useful solution and strengthening a sense of community.
Storytelling in Experience Design
Stories have the magical power to touch people’s emotions. To make live experiences memorable, we harness the power of storytelling elements. In the Storytelling in Experience Design minor, you will learn about storytelling and experience design, and how to successfully combine the two. You will immediately apply what you learn through co-creation, working on various real-life projects in leisure and events. This minor is available in the fourth year of the programme.
- More about this minor
It is a broad minor. In the Storytelling Factory you work on different projects at the same time. Some are related to marketing and communication, others to concept development, storytelling or experience design. You conduct research and work towards a professional product, like a marketing plan, communication plan, storyline, experience concept, etc.
A source of inspiration are the master classes in which BUas researchers talk about their most recent projects and research assignments.